The intention behind the 01details shapes the experience
Craft is dedication and respect for the invisible work. A personal commitment to excellence
Pure editorial design sucks
Pure terminal design sucks
It’s not the design process itself; it’s your reflective practices that will guide the right path forward
Quality in software means fulfilling its purpose without unnecessary distractions
Poor design manifests as slowness
Aesthetics should serve functionality and elevate each interaction
Inspiration is a state and it depends on your sensitive antenna
System thinking is essential for consciously breaking the rules and discovering the magic
Mass production sacrifices creativity, identity and intention
Good design is all about making other designers feel like idiots because that idea wasn’t theirs
Your design standards are limited by your references
Excellence in design lies in attending to every detail with intention